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Dakwah Strategies of Sharia Toursm (A Case Study at Gili Air, Gili Indah Village, North Lombok)

  • lalu ahmad zaenuri UIN Mataram

Abstract

Lombok island in particular and West Nusa Tenggara in general are not only known as a-thousand-mosque island, but also as a world tourist destination, predominantly for its sharia or halal tourism. With such newest label, Lombok should therefore contemplate to plan strategies for presenting the tourism concepts to both local and foreign tourists. In this case, dakwah plays an important role to filter and protect people from being led to negative activities and most importantly is that how halal tourism ‘brand’ can be manifested in Gili Air. Thus, I am of interest in carrying out a study entitled: Dakwah Strategies for Sharia Tourism: A Case study in Gili Air, Pemenang, North Lombok. To sum up, from the explanations above, dakwah strategies for sharia tourism in Gili Air can be carried out through two forms of strategy; dakwah bi al-lisan and dakwah bi al-hal. Lombok island in particular and West Nusa Tenggara in general are not only known as a-thousand-mosque island, but also as a world tourist destination, predominantly for its sharia or halal tourism. With such newest label, Lombok should therefore contemplate to plan strategies for presenting the tourism concepts to both local and foreign tourists. In this case, dakwah plays an important role to filter and protect people from being led to negative activities and most importantly is that how halal tourism ‘brand’ can be manifested in Gili Air. Thus, I am of interest in carrying out a study entitled: Dakwah Strategies for Sharia Tourism: A Case study in Gili Air, Pemenang, North Lombok. To sum up, from the explanations above, dakwah strategies for sharia tourism in Gili Air can be carried out through two forms of strategy; dakwah bi al-lisan and dakwah bi al-hal. As for the dakwah bi al-lisan is carried out through a variety of ways: First, public and religious lecture.. Second, discussion program after obligatory prayers. Third, the Jumu’ah prayer and sermon which are Muslims’ obligations. Fourth, by living the celebration of Muslims’ fests or known as PHBI (Celebration of Islamic days), In the meantime, there are several ways of carrying out dakwah bi al-hal strategies: First, the construction of glorious and large mosque. Second, the construction of religion-based school such as Raudathul Athfal (Kindergarten) and Madrasah Tsanawiyah (Junior High School) as places of training future virtuous generations. Third, the establishment of young entrepreneurs association of Gili Air abbreviated HPM-Gili Air and Fourth, the establishment of awig-awig or rules in relation to the ethics of clothing for tourists at Gili Air.

Keywords: strategies, dakwah, halal toursm, sharia, local foreign

References

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Published
2018-11-17
How to Cite
zaenuri, lalu. (2018). Dakwah Strategies of Sharia Toursm (A Case Study at Gili Air, Gili Indah Village, North Lombok). Ulumuna, 22(2). Retrieved from https://ulumuna.or.id/index.php/ujis/article/view/327
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